Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space. Retail design is primarily a specialized practice of architecture and interior design, however it also incorporates elements of interior decoration, graphic design, ergonomics, advertising, and 3d visualisation.

''PS Vita; the power in your hands'' PlayStation's new slogan of the new PSP. To communicate this we came up with a powerball behind the product. Around this are al the USP's communicated.